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Celebrate the handloom traditions of India. Explore a range of authentic handwoven products featuring indigenous weaves by artisans from across the country.
Kerala Kaithari Mark
The Directorate of Handloom and Textiles, under the Ministry of Industries and Commerce, Government of Kerala, is proud to introduce the "Kerala Kaithari Mark," an emblematic identity for Kerala handloom. This initiative is rooted in our commitment to preserving and promoting the rich legacy of Kerala's handloom industry, which has been an integral part of our cultural heritage for centuries.
Preserving Tradition, Empowering Artisans
Kerala has a rich tradition of handloom weaving, with each region in the state having its distinct style, patterns, and techniques. The introduction of the Kerala Kaithari Mark is a significant step towards protecting this heritage from the threat of imitation and mass-produced goods. It assures consumers that the products they purchase are genuine, handcrafted items, made with meticulous attention to detail by skilled artisans.
Our weavers are the custodians of this age-old craft, and through Kerala Kaithari Mark, we aim to empower them by ensuring that their work is recognized and valued. This initiative also focuses on providing weavers with better access to resources, training, and market opportunities, thereby improving their livelihoods and sustaining the industry.
Quality and Authenticity
The Kerala Kaithari Mark is more than just a label; it is a symbol of quality and authenticity. Products that bear this mark are guaranteed to be crafted using traditional methods, with natural fibers, and embodying the true essence of Kerala's handloom tradition. The mark serves as a certification that the handloom products are not only aesthetically superior but also environmentally sustainable, as they are produced using eco-friendly materials and practices.
Our Mission
Kerala Kaithari Mark aims to safeguard the authenticity and uniqueness of Kerala handloom products. By establishing this identity, we strive to provide our weavers with a platform that not only honors their craftsmanship but also enhances the visibility of their work in national and international markets. The mark stands as a testament to the quality, tradition, and excellence that Kerala handloom represents.
Our Vision for the Future
As we look towards the future, our vision is to see Kerala handloom recognized globally for its unparalleled craftsmanship and heritage. The Kerala Kaithari Mark will serve as a beacon
A Commitment to Sustainable Development
In line with our vision for sustainable development, the Kerala Kaithari Mark promotes eco-conscious practices within the handloom sector. The use of natural dyes, organic fibers, and traditional weaving techniques ensures that the production process has a minimal impact on the environment. This initiative also aligns with the broader goals of the Government of Kerala to promote sustainable and inclusive economic growth.